'Your Detroit' started as a reference booklet given to any members of the Bedrock Real Estate family of companies in Detroit. While it never came to fruition due to a rebranding effort which resulted in a complete rehaul of the booklet in-house, The booklet got through every step shy of production, including a 'final' proof.
The process was long and intensive. The style of the booklet did not reference Bedrock's old, colorful and eclectic style. We came up with and presented many different styles, ranging from colorful and artistic to muted and modern, finally ending at a sleek black and gold.
The entire production process was handled, from discussing possibilities with local printers, initial ideation for materials and treatments, digital mockups, and samples & proofing. The process was long and, while this concept wasn't used, I am still proud of the result.