Metabolic Nutrition is the real deal. In a world full of supplements that may or may not work, Metabolic backs their products with science. The difference in quality is clear, and their customers know that. The trick is getting those who don't know to pay a few more dollars for an premium product.
At Blue Wheel Media, we explored Metabolic's competitors, as well as what made them different. One of our takeaways was how you can feel the product working right away. This sparked the 'Unleash your Superhero' campaign, utilizing their Metabolic Man mascot and letting viewers know that their potential is infinite, but Metabolic can help them become the best they can be.
With this new campaign came a new, responsive web site design. We removed the massive clutter of their old site and opted for cleaner, impactful imagery and styles. A big concern was making the scientific information readily available to the public, so promoted this with a science center and 'ask our scientist' feature to answer the tough questions.
Along with typical product pushes, we also added a hall of heroes, further showing off how normal people and fitness elite alike can achieve greatness with Metabolic Nutrition.
Please take a look at the full site here.