Sometimes the simplest things on paper can become the most involved and thought out projects in practice. This was the case for me with Sally Hershberger 24K. The initial idea was to take multiple social accounts and merge them in one cohesive unit, showing product, lifestyle, and salon content. In doing so, I proposed a general style for the designed pieces: touches of gold.
To me, it's a no brainer to play up the brand's trademark in these social posts. However, I am proud of the amount of variance between posts. For proudct shots, I utilized black and gold assets like dust, paint, and liquid to not only tie in with the brand & style, but also reinforce what the product is all about (such as dust for sprays, liquids for conditioning treatments, etc). With this, we also integrated touches of gold into editorial shots of models whose hair Sally personally touched. These ranged from the subtle flecks of gold to the bold paint splatters or bars.